For decades, Patagonia has been a company that has put forward and supported some of the best photography and photographers out there. In a retrospective new video, they took at the photos taken for them by Gary Regester in the 1970s.
“In the early ’70s, Gary Regester got an inside look at Chouinard Equipment while taking photos for a class assignment. This photo essay from the Spring 2023 50th anniversary Patagonia Journal resurfaces his photos and shares how he unwittingly helped us arrive at a more journalistic approach to commercial photography. Or what our founder, Yvon Chouinard, calls ‘an honest shot: real people doing real things.'”
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